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016 7 a| 0159594032| Uk;

020 a| 9780814417867q| ebook;

020 z| 081441785Xq| pbk.;

020 z| 9780814417850q| pbk.;

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082 00 a| 658.15/2242| 23;

100 1 a| Sant, Tom.=| ^A476916;

245 10 a| Persuasive business proposalsh| [electronic resource] :b| writing to win more customers, clients, and contracts /c| Tom Sant.;

250 a| Third edition.;

260 a| New York :b| AMACOM, American Management Association,c| [2012];

300 a| 1 online resource;

500 a| Includes index.;

505 0 a| Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record.;

650 0 a| Proposal writing in business.=| ^A135118;

650 0 a| Persuasion (Rhetoric)=| ^A28334;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=881958;

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Persuasive business proposals writing to win more customers, clients, and contracts / Tom Sant.

Author/creator	Sant, Tom
Format	Electronic
Edition	Third edition.
Publication Info	New York : AMACOM, American Management Association, [2012]
Description	1 online resource
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Proposal writing in business. Persuasion (Rhetoric)

Contents	Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record.
Issued in other form	Print version: Persuasive business proposals New York : AMACOM, c2012. 9780814417850 (pbk.)
Genre/form	Electronic books.
LCCN	2020689998
ISBN	9780814417867 ebook
ISBN	pbk.
ISBN	pbk.

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Persuasive business proposals writing to win more customers, clients, and contracts / Tom Sant.

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