/LC.GIF&client=easterncarolinaedu)
The persuasive power of campaign advertising / Travis N. Ridout ; Michael M. Franz.
| Author/creator | Ridout, Travis N., 1974- |
| Other author | Franz, Michael M., 1976- |
| Format | Electronic |
| Publication Info | Philadelphia : Temple University Press, |
| Description | x, 186 p. : ill. ; 21 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from UPCC Books Political Science and Policy Studies 2011 Subject Collection |
| Subjects |
| Contents | The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010035516 |
| ISBN | 9781439903322 (hardcover : alk. paper) |
| ISBN | 9781439903339 (pbk. : alk. paper) |
| ISBN | 9781439903346 (e-book) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |