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001 ocm23463469;

005 20141212090858.0;

008 910320s1991 nyu b 001 0 eng ;

010 a| 91012208;

020 a| 0134718976;

035 a| (Sirsi) o23463469;

035 a| (OCoLC)23463469;

049 a| EREE;

050 00 a| HF5823b| .M48 1991;

082 00 a| 659.12| 20;

100 1 a| Mooij, Marieke K. de,d| 1943-=| ^A289797;

245 10 a| Advertising worldwide :b| concepts, theories, and practice of international, multinational, and global advertising /c| Marieke K. de Mooij, with Warren J. Keegan.;

260 a| New York :b| Prentice Hall,c| 1991.;

300 a| xvi, 440 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertising media planning.=| ^A18226;

650 0 a| Comparative advertising.=| ^A650343;

700 1 a| Keegan, Warren J.=| ^A104741;

919 a| BOOK;

596 a| 1;

998 a| 423675;

999 a| HF5823.M48 1991w| LCc| 1i| 30372006363177d| 5/6/2009e| 6/10/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 5r| Ys| Yt| JGESBKu| 7/1/1992x| BOOKz| JSTACKSo| .STAFF. 0;

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.

Author/creator	Mooij, Marieke K. de, 1943-
Other author	Keegan, Warren J.
Format	Book
Publication Info	New York : Prentice Hall, 1991.
Description	xvi, 440 pages : illustrations ; 24 cm
Subjects	Advertising. Advertising media planning. Comparative advertising.

Bibliography note	Includes bibliographical references and index.
LCCN	91012208
ISBN	0134718976

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823.M48 1991	✔ Available	Place Hold

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.

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