The principles of Islamic marketing / Baker Ahmad Alserhan.

Author/creator Alserhan, Baker Ahmad
Format Electronic
Publication InfoBurlington, VT : Gower,
Descriptionp. cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Markets--Islamic countries.
Islamic countries--Commerce.

Contents Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2010052247
ISBN9780566089220 (hardback : alk. paper)
ISBN9781409428947 (ebook)