A Short Course in International Marketing Blunders Learn from the Mistakes of Others
| Author/creator | Mitchell, Charles Author |
| Format | Electronic |
| Publication Info | Petaluma : World Trade Press Blue Ridge Summit : National Book Network [Distributor] |
| Description | 192 p. 10.000 x 07.000 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Summary | Annotation This book is a highly entertaining look at the international marketing mistakes made by large and small companies. As a counterpoint to studying "the correct way", this book gives the reader the opportunity to learn from the mistakes of others. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781885073600 |
| ISBN | 1885073607 (Trade Paper) Active Record |
| Standard identifier# | 9781885073600 |
| Stock number | 00084306 |