A short course in international marketing blunders mistakes made by companies that should have known better / White, Michael.

Author/creator White, Michael
Other author ebrary, Inc.
Format Electronic
Edition3rd ed.
Publication Info[S.l.] : World Trade Press,
Supplemental ContentFull text available from Ebook Central - Academic Complete

General noteTitle from content provider.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.

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