Stated Choice Methods Analysis and Applications
| Author/creator | Louviere, Jordan J. Author |
| Other author | Hensher, David A. 1947- Author |
| Other author | Swait, Joffre Author |
| Other author | Adamowicz, Wiktor Contribution by |
| Format | Electronic |
| Publication Info | New York : Cambridge University Press |
| Description | 418 p. ill 25.500 x 018.000 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 00023024 |
| ISBN | 9780521782753 |
| ISBN | 0521782759 (Trade Cloth) Out of Print |
| Standard identifier# | 9780521782753 |
| Stock number | 00004933 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |