Sun Tzu and the art of business six strategic principles for managers / Mark R. McNeilly.

Author/creator McNeilly, Mark
Format Electronic
EditionRev. ed.
Publication InfoNew York : Oxford University Press,
Descriptionx, 330 p. : ill. ; 21 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Win all without fighting : capturing your market without destroying it -- Avoid strength, attack weakness : striking where they least expect it -- Deception and foreknowledge : maximizing the power of market information -- Speed and preparation : moving swiftly to overcome your competitors -- Shape your opponent : employing strategy to master the competition -- Character-based leadership : providing effective leadership in turbulent times -- Putting the art of business into practice.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011003683
ISBN9780199782918 (pbk. : alk. paper)
ISBN0199782911 (pbk. : alk. paper)

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Electronic Resources Access Content Online ✔ Available