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LEADER 01199cam 2200349 a 4500

001 ocm24428877;

005 20141212091538.0;

008 910829s1992 nyua b 001 0 eng ;

010 a| 91033714;

019 a| 25362212;

020 a| 0814450423 :c| $22.95;

035 a| (Sirsi) o24428877;

035 a| (OCoLC)24428877;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.122b| .M34 1992;

082 00 a| 658.82| 20;

100 1 a| Magrath, Allan J.=| ^A238047;

245 14 a| The 6 imperatives of marketing :b| lessons from the world's best companies /c| Allan J. Magrath.;

300 a| 196 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Marketing.=| ^A16179;

650 0 a| Consumer satisfaction.=| ^A3793;

740 0 a| Six imperatives of marketing.;

919 a| BOOK;

596 a| 1;

998 a| 429338;

999 a| HF5415.122.M34 1992w| LCc| 1i| 30372006511619d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 8/26/1992x| BOOKz| JSTACKSo| .STAFF. 0;

The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.

Author/creator	Magrath, Allan J.
Format	Book
Publication Info	New York, NY : American Management Association, ©1992.
Description	196 pages : illustrations ; 24 cm
Subjects	Marketing. Consumer satisfaction.

Bibliography note	Includes bibliographical references and index.
Other title	Six imperatives of marketing.
LCCN	91033714
ISBN	0814450423 :

The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.

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