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245 00 a| Updating the USDA national breastfeeding campaignh| [electronic resource] :b| workshop summary /c| Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies.;

246 3 a| Updating the United States Department of Agriculture national breastfeeding campaign;

260 a| Washington, D.C. :b| National Academies Press,;

300 a| ix, 114 p. :b| ill. (some col.), col. maps ;c| 23 cm.;

504 a| Includes bibliographical references.;

505 0 a| Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks.;

506 a| Available only to authorized users.;

520 a| Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future--c| source other than the Library of Congress.;

530 a| Also available online in Open Book format via the National Academies Press home page.;

538 a| Mode of access: World Wide Web;

650 0 a| Breastfeedingz| United States.=| ^A650726;

650 0 a| Breastfeedingx| Economic aspectsz| United States.=| ^A650726;

650 0 a| Breastfeeding promotionz| United States.=| ^A687463;

650 0 a| Poor womenx| Educationz| United States.=| ^A671243;

650 0 a| Infantsx| Nutrition.=| ^A4805;

650 0 a| Health promotionz| United States.=| ^A11777;

650 0 a| Nuclear facilitiesz| United States.=| ^A269004;

650 2 a| Breast Feedingz| United States=| ^A917841;

650 2 a| Health Promotionz| United States=| ^A920854;

650 2 a| Infant Welfarez| United States=| ^A955345;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Whitacre, Paula.=| ^A792678;

700 1 a| Moats, Sheila A.=| ^A1333590;

710 2 a| Institute of Medicine (U.S.).b| Food and Nutrition Board.=| ^A419192;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=3378913;

947 a| (OCoLC)ocn761305002;

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Updating the USDA national breastfeeding campaign workshop summary / Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies.

Other author	Whitacre, Paula.
Other author	Moats, Sheila A.
Other author	Institute of Medicine (U.S.). Food and Nutrition Board.
Format	Electronic
Publication Info	Washington, D.C. : National Academies Press,
Description	ix, 114 p. : ill. (some col.), col. maps ; 23 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Breastfeeding--United States. Breastfeeding--Economic aspects. --United States. Breastfeeding promotion--United States. Poor women--Education. --United States. Infants--Nutrition. Health promotion--United States. Nuclear facilities--United States. Breast Feeding--United States. Health Promotion--United States. Infant Welfare--United States.

Variant title	Updating the United States Department of Agriculture national breastfeeding campaign
Contents	Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks.
Abstract	Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future-- source other than the Library of Congress.
Bibliography note	Includes bibliographical references.
Access restriction	Available only to authorized users.
Other forms	Also available online in Open Book format via the National Academies Press home page.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011275259
ISBN	9780309219198
ISBN	0309219191

Updating the USDA national breastfeeding campaign workshop summary / Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies.

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