The visible librarian asserting your value with marketing and advocacy / Judith A. Siess.

Author/creator Siess, Judith A.
Format Electronic
Publication InfoChicago : American Library Association,
Descriptionxvi, 154 p. ; 23 cm.
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Libraries--Public relations.
Libraries--Marketing.
Advertising--Libraries.
Public services (Libraries)

Contents The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
Bibliography noteIncludes bibliographical references (p. 123-146) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2003001922
ISBN0838908489 (alk. paper)