/LC.GIF&client=easterncarolinaedu)
The social media bible tactics, tools, & strategies for business success / Lon Safko.
| Author/creator | Safko, Lon |
| Format | Electronic |
| Edition | 3rd ed. |
| Publication Info | Hoboken, N.J. : John Wiley & Sons, |
| Description | xviii, 622 p. : ill. ; 25 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Contents | pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement. |
| General note | Previous ed.: 2010. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2012418217 |
| ISBN | 9781118269749 (pbk.) |
| ISBN | 1118269748 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |