Sold American consumption and citizenship, 1890-1945 / Charles F. McGovern.

Author/creator McGovern, Charles
Format Electronic
Publication InfoChapel Hill : University of North Carolina Press,
Descriptionxv, 536 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
Bibliography noteIncludes bibliographical references (p. [465]-521) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2006010728
ISBN080783033X (cloth : alk. paper)
ISBN0807856762 (pbk. : alk. paper)
ISBN9780807830338
ISBN9780807856765

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