Sold American consumption and citizenship, 1890-1945 / Charles F. McGovern.
| Author/creator | McGovern, Charles |
| Format | Electronic |
| Publication Info | Chapel Hill : University of North Carolina Press, |
| Description | xv, 536 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945. |
| Bibliography note | Includes bibliographical references (p. [465]-521) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2006010728 |
| ISBN | 080783033X (cloth : alk. paper) |
| ISBN | 0807856762 (pbk. : alk. paper) |
| ISBN | 9780807830338 |
| ISBN | 9780807856765 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |