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010 a| 2006026851;

020 a| 0814473334 (hardcover);

020 a| 9780814473337 (hardcover);

035 a| (WaSeSS)ssj0000233664;

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049 a| EREEa| NEHH;

050 00 a| HD69.B7b| M375 2007;

082 00 a| 658.8/272| 22;

100 1 a| Martin, Dick,d| 1946-=| ^A589558;

245 10 a| Rebuilding brand Americah| [electronic resource] :b| what we must do to restore our reputation and safeguard the future of American business abroad /c| Dick Martin.;

260 a| New York :b| American Management Association,;

300 a| 296 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. [263]-287) and index.;

505 0 a| Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Brand name productsz| United States.=| ^A178840;

650 0 a| Branding (Marketing)z| United States.=| ^A755863;

650 0 a| International economic relations.=| ^A3470;

650 0 a| Anti-Americanism.=| ^A281089;

650 0 a| Anti-Americanismz| Arab countries.=| ^A281089;

651 0 a| United Statesx| Relations.=| ^A75315;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=3001844;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=174745&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocm71189695;

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949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4349511;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4349511-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/4/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4349511-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/4/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4349511-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/4/2016x| EBOOKz| JERESOURCE;

Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.

Author/creator	Martin, Dick, 1946-
Format	Electronic
Publication Info	New York : American Management Association,
Description	296 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Brand name products--United States. Branding (Marketing)--United States. International economic relations. Anti-Americanism. Anti-Americanism--Arab countries. United States--Relations.

Contents	Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Bibliography note	Includes bibliographical references (p. [263]-287) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2006026851
ISBN	0814473334 (hardcover)
ISBN	9780814473337 (hardcover)

Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.

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