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003 OCoLC;

005 20141212092251.0;

008 911127s1992 maua b 000 0 eng ;

010 a| 91045954;

020 a| 0240800664 (paperback);

035 a| (Sirsi) o25025280;

035 a| (OCoLC)25025280;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| HE8700.66.U6b| B892 1992;

082 00 a| 384.55/12| 20;

100 1 a| Buzzard, Karen.=| ^A273247;

245 10 a| Electronic media ratings :b| turning audiences into dollars and sense /c| Karen Buzzard.;

300 a| viii, 119 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 117-119).;

650 0 a| Television viewersz| United States.=| ^A89644;

650 0 a| Radio audiencesz| United States.=| ^A56300;

919 a| BOOK;

596 a| 1;

998 a| 435705;

999 a| HE8700.66.U6 B892 1992w| LCc| 1i| 30372006613191d| 5/6/2009e| 4/9/2001f| 3/24/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 10/7/1992x| BOOKz| JSTACKSo| .STAFF. 0;

Electronic media ratings : turning audiences into dollars and sense / Karen Buzzard.

Author/creator	Buzzard, Karen
Format	Book
Publication Info	Boston : Focal Press, ©1992.
Description	viii, 119 pages : illustrations ; 24 cm
Subjects	Television programs--United States. --Rating. --Methodology. Radio programs--United States. --Rating. --Methodology. Television viewers--United States. Radio audiences--United States.

Bibliography note	Includes bibliographical references (p. 117-119).
LCCN	91045954
ISBN	0240800664 (paperback)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HE8700.66.U6 B892 1992	✔ Available	Place Hold

Electronic media ratings : turning audiences into dollars and sense / Karen Buzzard.

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