Way too cool : selling out race and ethics / Shannon Winnubst.

Author/creator Winnubst, Shannon
Format Book
PublicationNew York : Columbia University Press, [2015]
Descriptionxii, 242 pages ; 24 cm
Subjects
Advertising--Social aspects. --United States. --History.
Minorities in advertising--United States. --History.
Commodification--United States.
Neoliberalism--United States.
United States--Race relations.

Contents Introduction : A very uncool book -- 1. Excavating categories : Foucault's Birth of Biopolitics -- Interlude 1 : Old school cool -- 2. Rethinking difference : the limits of interpellation -- Interlude 2 : Instant cool! -- 3. From instant karma to instant wealth : the fantasies and cathexes of these neoliberal times -- Interlude 3 : Neoliberal cool -- 4. "How cool is that?" : gender and the neoliberal imaginary -- Interlude 4 : The birth of cool -- 5. Reading race as the real : the securities and punishments of neoliberal cool -- Interlude 5 : Real cool, now -- 6. Stop making sense : the aporia of race and ethics.
Bibliography noteIncludes bibliographical references (pages 223-231) and index.
Genre/formHistory.
LCCN 2015004862
ISBN9780231172943 (cloth : acid-free paper)
ISBN023117294X (cloth : acid-free paper)
ISBN9780231172950 (pbk. : acid-free paper)
ISBN0231172958 (pbk. : acid-free paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5813 .U6 W55 2015 ✔ Available Place Hold