Connect how to use data and digital marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.

Author/creator Petersen, Lars Birkholm
Other author Person, Ron, 1948-
Other author Nash, Christopher.
Format Electronic
Publication InfoHoboken : Wiley, 2014.
Description1 online resource.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Internet marketing.
Customer relations.

Abstract "Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer.In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives.It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors. "-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Petersen, Lars Birkholm. Connect Hoboken : Wiley, 2014 9781118963616
Genre/formElectronic books.
LCCN 2014026247
ISBN9781118963623 (epub)
ISBN9781118963609 (pdf)

Availability

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Electronic Resources Access Content Online ✔ Available