The librarian's nitty-gritty guide to content marketing / Laura Solomon.

Author/creator Solomon, Laura, 1967- author.
Format Book
PublicationChicago : ALA editions, an imprint of the American Library Association, 2016.
Descriptionv, 120 pages : illustrations ; 23 cm
Subjects
Libraries--Marketing.
Relationship marketing.
Libraries--Customer services.
Internet marketing.
Organizational effectiveness.

Portion of title Content marketing
Contents Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword.
Abstract "Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers" -- Provided by publisher.
Bibliography noteIncludes bibliographical references (pages 105-110) and index.
LanguageText in English.
LCCN 2015046381
ISBN9780838914328 (print : alk. paper)
ISBN0838914322 (print : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks Z716.3 .S645 2016 ✔ Available Place Hold