Literary advertising and the shaping of British romanticism / Nicholas Mason.

Author/creator Mason, Nicholas, 1970-
Format Electronic
Publication InfoBaltimore : The Johns Hopkins University Press, 2013.
Descriptionviii, 202 pages : illustrations ; 24 cm
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Literature publishing--Great Britain. --History. --18th century.
Literature publishing--Great Britain. --History. --19th century.
Authors and publishers--Great Britain. --History. --18th century.
Authors and publishers--Great Britain. --History. --19th century.
Advertising--Great Britain. --History. --18th century.
Advertising--Great Britain. --History. --19th century.
Romanticism--Great Britain.

Contents Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
Bibliography noteIncludes bibliographical references (pages 167-192) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012045506
ISBN9781421409986 (hardcover : acid-free paper)
ISBN1421409984 (hardcover : acid-free paper)
ISBN9781421410715 (electronic)

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