Complete MBA for dummies / by Kathleen Allen and Peter Economy.

Author/creator Allen, Kathleen R.
Other author Economy, Peter.
Format Electronic
Edition2nd ed.
Publication InfoHoboken, N.J. : Wiley,
Descriptionxviii, 414 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Series--For dummies
Contents The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens.
Abstract This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.
General notePrevious ed.: Foster City, Calif.: IDG, 2000.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2007941221
ISBN9780470194294 (pbk.)
ISBN0470194294 (pbk.)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available