Complete MBA for dummies / by Kathleen Allen and Peter Economy.
| Author/creator | Allen, Kathleen R. |
| Other author | Economy, Peter. |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | Hoboken, N.J. : Wiley, |
| Description | xviii, 414 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | --For dummies |
| Contents | The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens. |
| Abstract | This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk. |
| General note | Previous ed.: Foster City, Calif.: IDG, 2000. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2007941221 |
| ISBN | 9780470194294 (pbk.) |
| ISBN | 0470194294 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |