Creativity in public relations / Andy Green.

Author/creator Green, Andy, 1958-
Format Electronic
Edition3rd ed.
Publication InfoPhiladelphia : Kogan Page,
Descriptionxii, 244 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Entrepreneurship Database
Subjects
Public relations.
Creative thinking.
Creative ability in business.

SeriesPR in practice series
Contents A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2006035073
ISBN9780749448233
ISBN0749448237