Effective personal communication skills for public relations / Andy Green.
| Author/creator | Green, Andy, 1958- |
| Other author | Chartered Institute of Public Relations. |
| Format | Electronic |
| Publication Info | London ; Philadelphia : Kogan Page, |
| Description | xvii, 219 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Entrepreneurship Database |
| Subjects |
| Series | PR in practice series |
| Contents | Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together. |
| General note | "CIPR Chartered Institue of Public Relations." |
| Bibliography note | Includes bibliographical references (p. 203-210) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2006008147 |
| ISBN | 074944407X |
| ISBN | 9780749444075 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |