The Handbook of Media and Mass Communication Theory
| Other author | Fortner, Robert S. Editor |
| Other author | Fackler, P. Mark Editor |
| Format | Electronic |
| Publication Info | Wiley-Blackwell [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 1008 p. 25.200 x 017.800 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Handbooks in Communication and Media Ser. |
| Summary | Annotation The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.Focuses on all aspects of current and classic theories and practices relating to media and mass communicationIncludes essays from a variety of global contexts, from Asia and the Middle East to the AmericasGives niche theories new life in several essays that use them to illuminate their application in specific contextsFeatures coverage of a wide variety of theoretical perspectivesPays close attention to the use of theory in understanding new communication contexts, such as social media |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780470675052 |
| ISBN | 0470675055 (Trade Cloth) Forthcoming |
| Standard identifier# | 9780470675052 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |