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010 a| 2015006143;

020 a| 9781119059790 (epub);

020 a| 9781119059998 (pdf);

020 z| 9781119059721 (cloth);

035 a| (WaSeSS)ssj0001482778;

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049 a| EREEa| NEHH;

050 00 a| HF5415.1265;

082 00 a| 658.8/722| 23;

100 1 a| Dempster, Craig.=| ^A1300846;

245 14 a| The rise of the platform marketerh| [electronic resource] :b| performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /c| Craig Dempster and John Lee.;

260 a| Hoboken, New Jersey :b| Wiley,c| [2015];

300 a| 1 online resource.;

500 a| Includes index.;

505 0 a| The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Internet advertising.=| ^A415879;

650 0 a| Relationship marketing.=| ^A390760;

650 0 a| Social mediax| Marketing.=| ^A770054;

650 0 a| Customer relations.=| ^A61341;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Lee, John,d| 1974-=| ^A1300853;

776 08 i| Print version:a| Dempster, Craig.t| Rise of the platform marketerd| Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]z| 9781119059721w| (DLC) 2015001922;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1895341;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4549349;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4549349-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/23/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4549349-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/23/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4549349-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/23/2016x| EBOOKz| JERESOURCE;

The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.

Author/creator	Dempster, Craig
Other author	Lee, John, 1974-
Format	Electronic
Publication Info	Hoboken, New Jersey : Wiley, [2015]
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Internet marketing. Internet advertising. Relationship marketing. Social media--Marketing. Customer relations.

Contents	The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Dempster, Craig. Rise of the platform marketer Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] 9781119059721
Genre/form	Electronic books.
LCCN	2015006143
ISBN	9781119059790 (epub)
ISBN	9781119059998 (pdf)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.

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