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Tips and traps for marketing your business / Scott Cooper, Fritz Grutzner, Birk Cooper.
| Author/creator | Cooper, Scott W. |
| Other author | Grutzner, Fritz. |
| Other author | Cooper, Birk. |
| Format | Electronic |
| Publication Info | New York : McGraw-Hill, |
| Description | vii, 213 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Entrepreneurship Database |
| Subjects |
| Cover title | Tips & traps for marketing your business |
| Series | Tips & traps Tips & traps series. UNAUTHORIZED |
| Contents | Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2007035880 |
| ISBN | 0071494898 (alk. paper) |
| ISBN | 9780071494892 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |