"Ad action" study ; a study of 18 "actions" taken by readers as a result of seeing advertisements in the business press.
| Author/creator | Marketing Communications Research Center |
| Format | Book |
| Publication Info | Princeton, N.J., [1973] |
| Description | ii, 77 pages ; 28 cm. |
| Subjects |
| Series | Marketing Communications Research Center. Report ; no. 24 |
| LCCN | 73159476 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF6121.T7 M37 | ✔ Available | Place Hold |