Design for business / book editor, Gjoko Muratovski.
| Other author | Muratovski, Gjoko, editor. |
| Other author | International Research Conference: Design for Business and Industry (2012 : Melbourne, Vic.) |
| Format | Book |
| Publication | Bristol, UK : Intellect, 2012- |
| Description | volumes : illustrations (black and white, and color) ; 22 cm |
| Subjects |
| Scope and content | One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of color and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector. |
| General note | Volume 1 includes papers from the 2012 agIdeas International Research Conference: Design for Business and Industry, held as part of the agIdeas International Design Week. |
| Bibliography note | Includes bibliographical references. |
| ISBN | 9780646585901 volume 1 hardcover |
| ISBN | 0646585908 volume 1 hardcover |
| ISBN | 9781783203765 volume 2 ; paperback |
| ISBN | 9781783205431 volume 3 |
| ISBN | 1783205431 volume 3 |
| ISBN | electronic book |
| ISBN | electronic publication |
| ISBN | 1783203765 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | TS171 .D47 2012 | ✔ Available | Place Hold |