Brand identity essentials 100 principles for designing logos and building brands / Kevin Budelmann, Yang Kim, Curt Wozniak.

Author/creator Budelmann, Kevin
Other author Kim, Yang, 1968-
Other author Wozniak, Curt.
Format Electronic
Publication InfoBeverly, Mass. : Rockport Publishers,
Description208 p. : ill. (chiefly col.) ; 27 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Logos (Symbols)--Design.
Industrial design coordination.

Contents Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
Summary This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2010018826
ISBN9781592535781
ISBN159253578X