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020 a| 9781843347095 (print);

020 a| 1843347091 (print);

020 a| 9781780633756 (online);

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100 1 a| Basset, Hervé.=| ^A1315536;

245 10 a| From science 2.0 to pharma 3.0h| [electronic resource] :b| semantic search and social media in the pharmaceutical industry and STM publishing /c| Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin.;

260 a| Witney, Oxford :b| Chandos Pub./Woodhead Pub.,;

300 a| xvi, 276 p. :b| ill., ports. ;c| 24 cm.;

490 1 a| Chandos publishing social media series ;v| 7;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing.;

538 a| Mode of access: World Wide Web;

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650 12 a| Social Networking=| ^A1098943;

650 22 a| Drug Industry=| ^A917640;

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700 1 a| Stuart, Davidq| (David Patrick)=| ^A1312147;

700 1 a| Silber, Denise.=| ^A1311921;

830 0 a| Chandos social media series ;v| 7.=| ^A1155077;

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From science 2.0 to pharma 3.0 semantic search and social media in the pharmaceutical industry and STM publishing / Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin.

Author/creator	Basset, Hervé
Other author	Stuart, David (David Patrick)
Other author	Silber, Denise.
Format	Electronic
Publication Info	Witney, Oxford : Chandos Pub./Woodhead Pub.,
Description	xvi, 276 p. : ill., ports. ; 24 cm.
Supplemental Content	Full text available from eBook - Social Sciences 2012 (Chandos) [EBCSS12C]
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Science Social Networking Drug Industry Publishing

Series	Chandos publishing social media series ; 7 Chandos social media series ; 7. ^A1155077
Abstract	Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
ISBN	9781843347095 (print)
ISBN	1843347091 (print)
ISBN	9781780633756 (online)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Online Content Full text available from eBook - Social Sciences 2012 (Chandos) [EBCSS12C] Full text available from Ebook Central - Academic Complete	✔ Available

From science 2.0 to pharma 3.0 semantic search and social media in the pharmaceutical industry and STM publishing / Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin.

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