Recycling & redesigning logos a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
| Author/creator | Hodgson, Michael |
| Other author | Porter, Matthew. |
| Format | Electronic |
| Publication Info | Beverly, Mass. : Rockport Publishers, |
| Description | 192 p. : ill. (chiefly col.) ; 26 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Variant title | Recycling and redesigning logos |
| Contents | Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys -- Section 3: Logo gallery. |
| Summary | This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010014333 |
| ISBN | 9781592536115 |
| ISBN | 1592536115 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |