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001 ocm21908791;

003 OCoLC;

005 20141212095252.0;

008 900525s1991 njua b 001 0 eng ;

010 a| 90040151;

020 a| 080580949X (p);

020 a| 0805802398 (c);

035 a| (Sirsi) o21908791;

035 a| (OCoLC)21908791;

049 a| EREE;

050 00 a| HE8700.65b| .W42 1991;

082 00 a| 384.54/32| 20;

100 1 a| Webster, James G.=| ^A154187;

245 10 a| Ratings analysis :b| theory and practice /c| James G. Webster, Lawrence W. Lichty.;

260 a| Hillsdale, N.J. :b| L. Erlbaum Assocociates,c| 1991.;

300 a| ix, 290 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Communication textbook series. Broadcasting;

504 a| Includes bibliographical references (p. 264-278) and indexes.;

650 0 a| Television programsx| Ratingx| Methodology.=| ^A111236;

650 0 a| Television viewers.=| ^A56066;

650 0 a| Radio programsx| Ratingsx| Methodology.=| ^A90369;

650 0 a| Radio audiences.=| ^A56300;

700 1 a| Lichty, Lawrence Wilson.=| ^A53677;

830 0 a| Communication textbook series.p| Broadcasting.=| ^A269739;

919 a| BOOK;

596 a| 1;

998 a| 461990;

999 a| HE8700.65.W42 1991w| LCc| 1i| 30372006826785d| 5/6/2009e| 3/17/1996f| 3/24/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 5/13/1993x| BOOKz| JSTACKSo| .STAFF. 0;

Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.

Author/creator	Webster, James G.
Other author	Lichty, Lawrence Wilson.
Format	Book
Publication Info	Hillsdale, N.J. : L. Erlbaum Assocociates, 1991.
Description	ix, 290 pages : illustrations ; 24 cm.
Subjects	Television programs--Rating. --Methodology. Television viewers. Radio programs--Ratings. --Methodology. Radio audiences.

Series	Communication textbook series. Broadcasting Communication textbook series. Broadcasting. ^A269739
Bibliography note	Includes bibliographical references (p. 264-278) and indexes.
LCCN	90040151
ISBN	080580949X (p)
ISBN	0805802398 (c)

Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.

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