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LEADER 03379pam 2200445 i 4500

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005 20170427123203.0;

008 151013s2017 maua ob 001 0 eng ;

010 a| 2015039929;

020 a| 9781284077759 (paper);

035 a| (Sirsi) a4623018;

035 9| 101670090;

041 09 a| eng;

042 a| pcc;

044 9| United States;

060 10 a| WA 590;

245 00 a| Health industry communication :b| new media, new methods, new message /c| edited by Nancy J. Hicks, Christina Mazzola Nicols.;

250 a| Second edition.;

264 1 a| Burlington, Massachusetts :b| Jones & Bartlett Learning,c| [2017];

300 a| online resource;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| The growth of health communications : a story of consumer power and medical innovation -- Both sides now viewing media through the public relations prism -- Research for health communication -- The communication planning process -- Using paid and shared media in communication campaigns -- A practical guide to ethical health communication -- Health literacy and risk communication -- Health professional associations : finding the balance between profession and business -- Building a national brand for a children's hospital -- Crisis communication in the health sector -- Hospital media relations in a time of change -- An A to Z guide for communicating the launch of a new pharmaceutical product -- The journey to becoming one ascension : building a unified health care brand -- Plan for your health : a public education campaign to build awareness and gain consumer preference -- "It's all coming together" : communication strategy for the Medicare part D national education and enrollment campaign -- Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign -- Best bones forever! : lifecycle of a social marketing campaign -- Reaching targeted audiences in an evolving media environment -- The society for women's health research : advocacy and communications at work -- Changing obesity policies and behavioral risk factors through social marketing : case study of the chicago 5-4-3-2-1 go! program -- Health reform : the new era of prevention -- Insuring the uninsured : reaching consumers in the DC marketplace.;

538 a| Mode of Access: World Wide Web;

650 12 a| Health Communicationx| methods.=| ^A1305109;

650 22 a| Health Educationx| methods.=| ^A922905;

650 22 a| Marketingx| methods.=| ^A937799;

655 4 a| Electronic books.;

700 1 a| Hicks, Nancy J.,e| editor.=| ^A1299355;

700 1 a| Nicols, Christina,e| editor.=| ^A1300050;

856 4 z| Connect to this resource onlineu| https://go.openathens.net/redirector/ecu.edu?url=http://www.r2library.com/Resource/Title/1284077756;

949 a| CLICK ON WEB ADDRESS w| ASIS h| HSL10 o| hmb;

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596 a| 1 4;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4623018-1001l| HSLELECm| HSLp| $233.22r| Ys| Yt| HR2DDAOu| 1/30/2017x| EBOOKz| HERESOURCE0| HSLo| .STAFF. hmb;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4623018-2001l| JNETm| JOYNERr| Ys| Yt| JNER2DDAOu| 1/30/2017x| EBOOKz| JERESOURCEo| .STAFF. hmb;

Health industry communication : new media, new methods, new message / edited by Nancy J. Hicks, Christina Mazzola Nicols.

Other author	Hicks, Nancy J., editor.
Other author	Nicols, Christina, editor.
Format	Book
Edition	Second edition.
Publication	Burlington, Massachusetts : Jones & Bartlett Learning, [2017]
Description	online resource
Supplemental Content	Connect to this resource online
Subjects	Health Communication--methods. Health Education--methods. Marketing--methods.

Contents	The growth of health communications : a story of consumer power and medical innovation -- Both sides now viewing media through the public relations prism -- Research for health communication -- The communication planning process -- Using paid and shared media in communication campaigns -- A practical guide to ethical health communication -- Health literacy and risk communication -- Health professional associations : finding the balance between profession and business -- Building a national brand for a children's hospital -- Crisis communication in the health sector -- Hospital media relations in a time of change -- An A to Z guide for communicating the launch of a new pharmaceutical product -- The journey to becoming one ascension : building a unified health care brand -- Plan for your health : a public education campaign to build awareness and gain consumer preference -- "It's all coming together" : communication strategy for the Medicare part D national education and enrollment campaign -- Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign -- Best bones forever! : lifecycle of a social marketing campaign -- Reaching targeted audiences in an evolving media environment -- The society for women's health research : advocacy and communications at work -- Changing obesity policies and behavioral risk factors through social marketing : case study of the chicago 5-4-3-2-1 go! program -- Health reform : the new era of prevention -- Insuring the uninsured : reaching consumers in the DC marketplace.
Bibliography note	Includes bibliographical references and index.
Technical details	Mode of Access: World Wide Web
Genre/form	Electronic books.
LCCN	2015039929
ISBN	9781284077759 (paper)

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Health industry communication : new media, new methods, new message / edited by Nancy J. Hicks, Christina Mazzola Nicols.

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