Global strategy : competing in the connected economy / Vinod K. Jain.
| Author/creator | Jain, Vinod Kumar author. |
| Format | Book |
| Publication | New York : Routledge, Taylor & Francis Group, 2017. |
| Description | xviii, 302 pages : illustrations, maps ; 23 cm |
| Subjects |
| Contents | Introduction: the connected economy -- Globalization: yesterday-today-tomorrow -- Globalization of industries and firms -- How to enter foreign markets -- How to compete in foreign markets -- How to grow in foreign markets -- Organization design for global operations -- Learning and capability building in the MNE -- Innovation in the MNE -- Leveraging opportunities in the connected economy. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2016019729 |
| ISBN | 9781138844209 (hbk) |
| ISBN | 1138844209 (hbk) |
| ISBN | 9781138844247 (pbk) |
| ISBN | 1138844241 (pbk) |