Global strategy : competing in the connected economy / Vinod K. Jain.

Author/creator Jain, Vinod Kumar author.
Format Book
PublicationNew York : Routledge, Taylor & Francis Group, 2017.
Descriptionxviii, 302 pages : illustrations, maps ; 23 cm
Subjects

Contents Introduction: the connected economy -- Globalization: yesterday-today-tomorrow -- Globalization of industries and firms -- How to enter foreign markets -- How to compete in foreign markets -- How to grow in foreign markets -- Organization design for global operations -- Learning and capability building in the MNE -- Innovation in the MNE -- Leveraging opportunities in the connected economy.
Bibliography noteIncludes bibliographical references and index.
LCCN 2016019729
ISBN9781138844209 (hbk)
ISBN1138844209 (hbk)
ISBN9781138844247 (pbk)
ISBN1138844241 (pbk)