Advances in Business and Management Forecasting.
| Other author | Lawrence, Kenneth D. |
| Other author | Klimberg, Ronald K. |
| Format | Electronic |
| Publication Info | Bingley : Emerald Group Publishing Limited |
| Description | 658 p. 22.900 x 015.200 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Advances in Business and Management Forecasting Ser. |
| Summary | Annotation The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication.Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781784412098 |
| ISBN | 1784412090 (Trade Paper) Active Record |
| Stock number | 01326671 |