The dynamics of persuasion / Richard M. Perloff.

Author/creator Perloff, Richard M.
Format Book
Publication InfoHillsdale, N.J. : L. Erlbaum, 1993.
Descriptionxii, 411 pages : illustrations ; 25 cm.
Subjects

SeriesCommunication textbook series. Mass communication
Communication textbook series. Mass communication. ^A267236
Local noteLittle-320775--305131022110J
Bibliography noteIncludes bibliographical references (p. 355-394) and indexes.
LCCN 92035942
ISBN0805804900