The business of creativity toward an anthropology of worth / Brian Moeran.

Author/creator Moeran, Brian, 1944-
Format Electronic
Publication InfoWalnut Creek, CA : Left Coast Press Inc., [2014]
Description299 pages : illustrations ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

SeriesAnthropology and business : crossing boundaries, innovating praxis
Abstract "How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"-- Provided by publisher.
General noteIn the title, "C" is enclosed in a circle.
Bibliography noteIncludes bibliographical references (pages 377-388) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2013038212
ISBN9781611329117 (hardback)
ISBN1611329116 (hardback)
ISBN9781611329124 (paperback)
ISBN1611329124 (paperback)
ISBN9781611329148 (consumer ebook)

Availability

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Electronic Resources Access Content Online ✔ Available