Corporate reputation managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.

Other author Burke, Ronald J.
Other author Martin, Graeme.
Other author Cooper, Cary L.
Format Electronic
Publication InfoFarnham, Surrey : Gower ; Burlington, VT : Ashgate Pub.,
Descriptionxvi, 338 p. : ill. ; 26 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Corporate image.
Brand name products--Management.
Corporations--Public relations.
Organizational effectiveness.
Performance--Management.

SeriesPsychological and behavioral aspects of risk series
Psychological and behavioral aspects of risk series. ^A1055137
Contents Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2010038060
ISBN9780566092053 (hardback : alk. paper)
ISBN0566092050 (hardback : alk. paper)
ISBN9781409423270 (ebook)
ISBN1409423271 (ebook)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available