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016 7 a| 0136888032| Uk;

020 a| 9780123694867;

020 a| 0123694868;

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100 1 a| Redish, Janice.=| ^A1198619;

245 10 a| Letting go of the wordsh| [electronic resource] :b| writing Web content that works /c| Janice (Ginny) Redish.;

260 a| Amsterdam ;a| Boston :b| Elsevier/Morgan Kaufmann Publishers,;

300 a| xviii, 365 p. :b| col. ill. ;c| 24 cm.;

440 4 a| The Morgan Kaufmann series in interactive technologies;

504 a| Includes bibliographical references (p. 349-352) and indexes.;

505 0 a| Foreword / Steve Krug -- Acknowledgments -- 1. Content! Content! Content! -- 2. People! People! People! -- 3. Starting well : home pages -- 4. Getting there : pathway pages -- 5. Writing information, not documents -- 6. Focusing on your essential messages -- 7. Designing your web pages for easy use -- 8. Tuning up your sentences -- 9. Using lists and tables -- 10. Breaking up your text with headings -- 11. Using illustrations effectively -- 12. Writing meaningful links -- 13. Getting from draft to final web pages -- Interlude : creating an organic style guide -- Bibliography -- Subject index -- Index of web sites shown as examples.;

506 a| Available only to authorized users.;

520 a| On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master. The author has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This book will help anyone creating web content do it better.;

538 a| Mode of access: World Wide Web;

650 0 a| Web site development.=| ^A438160;

650 0 a| Web sitesx| Design.=| ^A392784;

650 0 a| Online authorship.=| ^A1032430;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBook - Computer Science 2007u| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.sciencedirect.com%2Fscience%2Fbook%2F9780123694867;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=349482;

947 a| (OCoLC)ocm85828748;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4654193;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4654193-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 3/6/2017x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4654193-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 3/6/2017x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4654193-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 3/6/2017x| EBOOKz| JERESOURCE;

Letting go of the words writing Web content that works / Janice (Ginny) Redish.

Author/creator	Redish, Janice
Format	Electronic
Publication Info	Amsterdam ; Boston : Elsevier/Morgan Kaufmann Publishers,
Description	xviii, 365 p. : col. ill. ; 24 cm.
Supplemental Content	Full text available from eBook - Computer Science 2007
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Web site development. Web sites--Design. Online authorship.

Series	The Morgan Kaufmann series in interactive technologies
Contents	Foreword / Steve Krug -- Acknowledgments -- 1. Content! Content! Content! -- 2. People! People! People! -- 3. Starting well : home pages -- 4. Getting there : pathway pages -- 5. Writing information, not documents -- 6. Focusing on your essential messages -- 7. Designing your web pages for easy use -- 8. Tuning up your sentences -- 9. Using lists and tables -- 10. Breaking up your text with headings -- 11. Using illustrations effectively -- 12. Writing meaningful links -- 13. Getting from draft to final web pages -- Interlude : creating an organic style guide -- Bibliography -- Subject index -- Index of web sites shown as examples.
Abstract	On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master. The author has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This book will help anyone creating web content do it better.
Bibliography note	Includes bibliographical references (p. 349-352) and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2007012868
ISBN	9780123694867
ISBN	0123694868

Letting go of the words writing Web content that works / Janice (Ginny) Redish.

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