Tools

LEADER 04450cam 2200505 i 4500

001 ssj0000340853;

003 WaSeSS;

005 20221012080330.0;

006 m d ;

007 cr n ;

008 220406s2009 enka sb 000 0 eng d;

010 a| 2017300679;

020 a| 9781848554689;

020 a| 1848554680;

035 a| (WaSeSS)ssj0000340853;

040 a| DLCb| engc| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF1416b| .N477 2009;

082 00 a| 658.8/482| 23/eng/20220907;

245 00 a| New challenges to international marketingh| [electronic resource] /c| edited by Rudolf R. Sinkovics, Manchester Business School, Manchester, UK ; Pervez N. Ghauri, King's College London, London, UK.;

250 a| First edition.;

260 a| United Kingdom ;a| North America :b| Emerald/Jai,c| 2009.;

300 a| xi, 418 pages :b| illustrations ;c| 24 cm;

490 1 a| Advances in international marketing,x| 1474-7979 ;v| volume 20;

504 a| Includes bibliographical references.;

505 0 a| Pt. 1: Internatioanlization. Introduction / Rudolf R. Sinkovics and Pervez N. Ghauri -- The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms / Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels -- Factors influencing the internationalisation process of UK firms in Asia / Kannika Leelapanyalert -- Tourism as a leverage for consumer goods firms: a case study / Konstantinos Poulis and Mo Yamim -- Pt. II: Entrepreneurship and functional advancements. Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations / Sanna Sundqvist and Olli Kuivalainen -- Internationalisation and technological innovation: empirical evidence on their mutual relationship / Diana Filipescu, Alex Rialp and Josep Rialp -- The role of innovative and entrepreneurial behavior in internationalization processes / Arild Aspelund and Tage Koed Madsen -- Brand image perceptions across cultures: a study of symbolic and functional associations / Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos -- Pt. III: Collaborative relationships. Do firms create value through international strategic alliances? / Chia-Ling 'Eunice' Liu -- What causes break-ups? Factors driving the dissolution of marketing-oriented international joint-ventures / Mehmet Berk Talay and M. Billur Akdeniz -- Geographic market diversification: a premium or discount in firm's value / Z. Seyda Deligonul -- Pt. IV: Methodoogical advances. The use of partial least squares path modeling in international marketing / Jörg Henseler, Christian Ringle and Rudolf Sinkovics -- Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage / Thomas Salzberger, Hartmut Holzmüller and Anne Souchon -- The dynamics of technological readiness in marketing units: why cross-cultural examination is necessary / R. Glenn Richey, Daniel Bachrach, Michael Harvey and Hui Wang -- Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing / Z. Seyda Deligonul.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Export marketingx| Research.=| ^A27298;

650 0 a| Marketing.=| ^A16179;

650 0 a| International business enterprises.=| ^A20160;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Sinkovics, Rudolf R.,d| 1966-=| ^A1433834;

700 1 a| Ghauri, Pervez N.,d| 1948-=| ^A353615;

830 0 a| Advances in international marketing ;v| volume 20.=| ^A1253588;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=453243;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4655812;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4655812-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 3/6/2017x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4655812-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 3/6/2017x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4655812-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 3/6/2017x| EBOOKz| JERESOURCE;

New challenges to international marketing / edited by Rudolf R. Sinkovics, Manchester Business School, Manchester, UK ; Pervez N. Ghauri, King's College London, London, UK.

Other author	Sinkovics, Rudolf R., 1966-
Other author	Ghauri, Pervez N., 1948-
Format	Electronic
Edition	First edition.
Publication Info	United Kingdom ; North America : Emerald/Jai, 2009.
Description	xi, 418 pages : illustrations ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Export marketing--Research. Marketing. International business enterprises.

Series	Advances in international marketing, 1474-7979 ; volume 20 Advances in international marketing ; volume 20. ^A1253588
Contents	Pt. 1: Internatioanlization. Introduction / Rudolf R. Sinkovics and Pervez N. Ghauri -- The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms / Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels -- Factors influencing the internationalisation process of UK firms in Asia / Kannika Leelapanyalert -- Tourism as a leverage for consumer goods firms: a case study / Konstantinos Poulis and Mo Yamim -- Pt. II: Entrepreneurship and functional advancements. Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations / Sanna Sundqvist and Olli Kuivalainen -- Internationalisation and technological innovation: empirical evidence on their mutual relationship / Diana Filipescu, Alex Rialp and Josep Rialp -- The role of innovative and entrepreneurial behavior in internationalization processes / Arild Aspelund and Tage Koed Madsen -- Brand image perceptions across cultures: a study of symbolic and functional associations / Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos -- Pt. III: Collaborative relationships. Do firms create value through international strategic alliances? / Chia-Ling 'Eunice' Liu -- What causes break-ups? Factors driving the dissolution of marketing-oriented international joint-ventures / Mehmet Berk Talay and M. Billur Akdeniz -- Geographic market diversification: a premium or discount in firm's value / Z. Seyda Deligonul -- Pt. IV: Methodoogical advances. The use of partial least squares path modeling in international marketing / Jörg Henseler, Christian Ringle and Rudolf Sinkovics -- Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage / Thomas Salzberger, Hartmut Holzmüller and Anne Souchon -- The dynamics of technological readiness in marketing units: why cross-cultural examination is necessary / R. Glenn Richey, Daniel Bachrach, Michael Harvey and Hui Wang -- Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing / Z. Seyda Deligonul.
Bibliography note	Includes bibliographical references.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2017300679
ISBN	9781848554689
ISBN	1848554680

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

New challenges to international marketing / edited by Rudolf R. Sinkovics, Manchester Business School, Manchester, UK ; Pervez N. Ghauri, King's College London, London, UK.

Click here for more information about this title

Availability