Brand America The Making, Unmaking and Remaking of the Greatest National Image of All Time
| Author/creator | Anholt, Simon Author |
| Other author | Hildreth, Jeremy Author |
| Format | Electronic |
| Publication Info | London : Marshall Cavendish Kansas City : Midpoint Trade Books, Incorporated [Distributor] |
| Description | 192 p. 07.000 x 05.250 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation [b]This is the new edition of the story of how the USA became the greatest and most influential brand of all.[/b]Countries are among the most powerful brands on the global marketplace. Love it or loathe it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi's); with sporting prowess (Nike, NBA, Timberland); and with technological supremacy (Microsoft, Dell, IBM). America is well-informed (CNN, [i]Time, Newsweek[/i]) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned.This book traces American history up to and including Obama, the values of Brand America and the growth of anti-Americanism. America is truly the greatest branding story of them all and this fully updated book tells it for the first time. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781905736560 |
| ISBN | 1905736568 (Trade Paper) Active Record |
| Standard identifier# | 9781905736560 |
| Stock number | 00005357 |