Game-changing strategies how to create new market space in established industries by breaking the rules / Constantinos C. Markides.
| Author/creator | Markides, Constantinos |
| Format | Electronic |
| Edition | 1st ed. |
| Publication Info | San Francisco, CA : Jossey-Bass, |
| Description | xxv, 222 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm. |
| Bibliography note | Includes bibliographical references (p. 205-210) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2008009622 |
| ISBN | 9780470276877 (cloth) |
| ISBN | 0470276878 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |