Game-changing strategies how to create new market space in established industries by breaking the rules / Constantinos C. Markides.

Author/creator Markides, Constantinos
Format Electronic
Edition1st ed.
Publication InfoSan Francisco, CA : Jossey-Bass,
Descriptionxxv, 222 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
Bibliography noteIncludes bibliographical references (p. 205-210) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2008009622
ISBN9780470276877 (cloth)
ISBN0470276878 (cloth)

Availability

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Electronic Resources Access Content Online ✔ Available