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LEADER 01185cam 2200337 a 4500

001 ocm27108770;

003 OCoLC;

005 20141212095902.0;

008 921028s1993 ilu b 001 0 eng ;

010 a| 92038927;

020 a| 0844234559 (soft):c| $24.95;

035 a| (Sirsi) o27108770;

035 a| (OCoLC)27108770;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.127b| .M4 1993;

082 00 a| 658.8/022| 20;

100 1 a| McDonald, Malcolm.=| ^A288181;

245 10 a| Marketing by matrix :b| 100 practical ways to improve your strategic and tactical marketing /c| Malcolm McDonald & John W. Leppard.;

260 a| Lincolnwood, Ill. :b| NTC Business Books,c| 1993.;

300 a| 168 pages :b| bill. ;c| c24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Market segmentation.=| ^A34370;

650 0 a| Strategic planning.=| ^A161713;

700 1 a| Leppard, John.=| ^A288182;

596 a| 1;

998 a| 467356;

999 a| HF5415.127 .M4 1993w| LCc| 1i| 30372007175497d| 5/6/2009e| 6/6/1998f| 3/27/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 8/11/1993x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W. Leppard.

Author/creator	McDonald, Malcolm
Other author	Leppard, John.
Format	Book
Publication Info	Lincolnwood, Ill. : NTC Business Books, 1993.
Description	168 pages : bill. ; c24 cm
Subjects	Market segmentation. Strategic planning.

General note	Includes index.
LCCN	92038927
ISBN	0844234559 (soft):

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.127 .M4 1993	✔ Available	Place Hold

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W. Leppard.

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