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LEADER 03194cam 2200649 i 4500

001 ocn915153151;

003 OCoLC;

005 20160322054653.1;

008 150724t20162016ncua b 001 0 eng ;

010 a| 2015029217;

019 a| 893452584;

020 a| 9781469622774q| (hardcover ;q| alkaline paper);

020 a| 1469622777q| (hardcover ;q| alkaline paper);

020 z| 9781469622781q| (electronic book);

035 a| (Sirsi) 40026990112;

035 a| 40026990112;

035 a| (OCoLC)915153151z| (OCoLC)893452584;

042 a| pcc;

043 a| n-us---;

050 04 a| RA416.5.U6b| T65 2016;

060 00 a| 2016 C-095;

060 10 a| W 84 AA1;

082 00 a| 368.38/2009732| 23;

100 1 a| Tomes, Nancy,d| 1952-e| author.=| ^A14536;

245 10 a| Remaking the American patient :b| how Madison Avenue and modern medicine turned patients into consumers /c| Nancy Tomes.;

264 1 a| Chapel Hill :b| The University of North Carolina Press,c| [2016];

300 a| xviii, 538 pages :b| illustrations ;c| 25 cm.;

336 a| textb| txt2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

490 1 a| Studies in social medicine;

504 a| Includes bibliographical references (pages 473-518) and index.;

505 0 a| part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.;

650 0 a| Consumer-driven health carez| United Statesx| History.=| ^A1000432;

650 0 a| Medical carez| United Statesx| History.=| ^A57;

650 7 a| Consumer-driven health care.2| fast0| (OCoLC)fst01744687;

650 7 a| Medical care.2| fast0| (OCoLC)fst01013753;

650 7 a| Medicinex| Marketing.2| fast0| (OCoLC)fst01014996;

651 7 a| United States.2| fast0| (OCoLC)fst01204155?| UNAUTHORIZED;

650 7 a| Medizin.0| (DE-588)4038243-62| gnd;

650 7 a| Gesundheitswesen.0| (DE-588)4020775-42| gnd;

650 7 a| Arzneimittel.0| (DE-588)4003115-92| gnd;

650 7 a| Konsumgesellschaft.0| (DE-588)4165119-42| gnd;

650 7 a| Werbung.0| (DE-588)4065541-62| gnd;

650 7 a| Patient.0| (DE-588)4044903-82| gnd;

651 7 a| USA.0| (DE-588)4078704-72| gnd?| UNAUTHORIZED;

655 7 a| History.2| fast0| (OCoLC)fst01411628;

830 0 a| Studies in social medicine.=| ^A422197;

949 i| 30372016634583o| jjlm;

960 o| 1s| 45.00t| Joyner48u| JAPPz| USD;

096 a| W 84 AA1b| T656r 2016;

596 a| 4;

998 a| 4679852;

999 a| W 84 AA1 T656R 2016w| NLMc| 1i| 31740005995257l| HSLBKm| HSLp| $34.20r| Ys| Yt| HBKu| 4/21/2017x| BOOKz| HSTACKSo| .STAFF. hjh;

Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

Author/creator	Tomes, Nancy, 1952- author.
Format	Book
Publication	Chapel Hill : The University of North Carolina Press, [2016]
Copyright Date	©2016
Description	xviii, 538 pages : illustrations ; 25 cm.
Subjects	Consumer-driven health care--United States. --History. Medical care--United States. --History. Medicine--United States. --Marketing. --History.

Series	Studies in social medicine Studies in social medicine. ^A422197
Contents	part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.
Bibliography note	Includes bibliographical references (pages 473-518) and index.
Genre/form	History.
LCCN	2015029217
ISBN	9781469622774 (hardcover ; alkaline paper)
ISBN	1469622777 (hardcover ; alkaline paper)
ISBN	(electronic book)

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Laupus	Books - Stacks	W 84 AA1 T656R 2016	✔ Available	Place Hold

Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

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