The PDMA Handbook of New Product Development
| Author/creator | Kahn, Kenneth B. Editor |
| Other author | Product Development & Management Association Staff. |
| Format | Electronic |
| Edition | 2nd ed.,Revised |
| Publication Info | Wiley [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 640 p. ill 23.900 x 016.450 cm. |
| Supplemental Content | Full text available from Knovel, Academic, General Engineering & Project Administration |
| Subjects |
| Summary | Annotation The completely revised and updated "bible"of new product development: <i>The PDMA Handbook of New Product Development, Second Edition</i>.<p><i>The PDMA Handbook of New Product Development, Second Edition</i> provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.</p><p>Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2004002261 |
| ISBN | 9780471485247 |
| ISBN | 0471485241 (Trade Cloth) Active Record |
| Standard identifier# | 9780471485247 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |