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LEADER 01201cam 22003378a 4500

001 ocm27149755;

003 OCoLC;

005 20141212100718.0;

008 921104s1993 nyu b 001 0 eng ;

010 a| 92040020;

020 a| 0231080484;

035 a| (Sirsi) o27149755;

035 a| (OCoLC)27149755;

049 a| EREE;

050 00 a| PN4734b| .U63 1993;

082 00 a| 070.4/068/82| 20;

100 1 a| Underwood, Doug.=| ^A318321;

245 10 a| When MBAs rule the newsroom :b| how the marketers and managers are reshaping today's media /c| Doug Underwood.;

260 a| New York :b| Columbia University Press,c| 1993.;

300 a| xix, 259 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [237]-241) and index.;

650 0 a| Newspapersx| Marketing.=| ^A156667;

650 0 a| Newspapersx| Management.=| ^A15729;

650 0 a| Newspaper publishing.=| ^A83563;

596 a| 1;

998 a| 474718;

999 a| PN4734 .U63 1993w| LCc| 1i| 30372007537274d| 3/26/2020e| 3/19/2020f| 3/26/2013g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 9/15/1993x| BOOKz| JSTACKSo| .STAFF. 0;

When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.

Author/creator	Underwood, Doug
Format	Book
Publication Info	New York : Columbia University Press, 1993.
Description	xix, 259 pages ; 24 cm
Subjects	Newspapers--Marketing. Newspapers--Management. Newspaper publishing.

Bibliography note	Includes bibliographical references (p. [237]-241) and index.
LCCN	92040020
ISBN	0231080484

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	PN4734 .U63 1993	✔ Available	Place Hold

When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.

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