/LC.GIF&client=easterncarolinaedu)
Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.
| Author/creator | Clow, Kenneth E. |
| Other author | Baack, Donald. |
| Other author | EBSCO Publishing (Firm) |
| Format | Electronic |
| Publication Info | New York : Best Business Books : The Haworth Reference Press, |
| Description | xiii, 213 p. ; 23 cm. |
| Supplemental Content | Full text available from Business Source Complete |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Bibliography note | Includes bibliographical references (p. 201-203) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2004013359 |
| ISBN | 0789022109 (hard : alk. paper) |
| ISBN | 0789022117 (soft : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |