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245 00 a| Sex in Consumer Cultureh| [electronic resource]:b| The Erotic Content of Media and Marketing;

260 a| New York : b| Lawrence Erlbaum Associates, Incorporateda| Florence : b| Taylor & Francis Group [Distributor];

300 a| 400 p.b| illc| 00.900 x 00.600 in.;

440 0 a| Routledge Communication Ser.;

506 a| Available only to authorized users.;

520 8 a| Annotationb| Sex in Consumer Culture: The Erotic Content of Media and Marketingconsiders the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, gender differences and representation, racial representations, appeals to gay and lesbian communities, interpretive analyses, historical perspectives, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *How might erotic content created for 21st-century audiences evoke racial or gender stereotypes of ages past, and how do these stereotypes affect human relationships? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs,Sex in Consumer Cultureis an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.;

538 a| Mode of access: World Wide Web;

650 4 a| Sex In Business;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Reichert, Tome| Editor4| edt=| ^A533171;

700 1 a| Lambiase, Jacquelinee| Editor4| edt=| ^A533172;

700 1 a| Andsager, Julie L.e| Contribution by4| oth?| UNAUTHORIZED;

700 1 a| Chambers, Jasone| Contribution by4| oth=| ^A765312;

700 1 a| Forde, Kathy Robertse| Contribution by4| oth=| ^A786727;

700 1 a| Fullerton, Jami A.e| Contribution by4| oth?| UNAUTHORIZED;

700 1 a| Gould, Stephen J.e| Contribution by4| oth?| UNAUTHORIZED;

700 1 a| Grimes, Diane C.e| Contribution by4| oth=| ^A222852;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1487117;

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Sex in Consumer Culture The Erotic Content of Media and Marketing

Format	Electronic
Publication Info	New York : Lawrence Erlbaum Associates, Incorporated Florence : Taylor & Francis Group [Distributor]
Description	400 p. ill 00.900 x 00.600 in.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Sex In Business

Other author/creator	Reichert, Tom Editor
Other author/creator	Lambiase, Jacqueline Editor
Other author/creator	Andsager, Julie L. Contribution by
Other author/creator	Chambers, Jason Contribution by
Other author/creator	Forde, Kathy Roberts Contribution by
Other author/creator	Fullerton, Jami A. Contribution by
Other author/creator	Gould, Stephen J. Contribution by
Other author/creator	Grimes, Diane C. Contribution by
Series	Routledge Communication Ser.
Summary	Annotation Sex in Consumer Culture: The Erotic Content of Media and Marketingconsiders the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, gender differences and representation, racial representations, appeals to gay and lesbian communities, interpretive analyses, historical perspectives, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: What happens when sexual content created for adults reaches children? What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? How might erotic content created for 21st-century audiences evoke racial or gender stereotypes of ages past, and how do these stereotypes affect human relationships? What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs,Sex in Consumer Cultureis an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005016938
ISBN	9780805850918
ISBN	0805850910 (UK-B Format Paperback) Active Record
Standard identifier#	9780805850918
Stock number	00009052

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Sex in Consumer Culture The Erotic Content of Media and Marketing

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