Guinness Is Guinness The Colourful Story of a Black and White Brand
| Author/creator | Griffiths, Mark Author |
| Other author | EBSCO Publishing (Firm) |
| Format | Electronic |
| Edition | Revised |
| Publication Info | London : Cyan Communications Chicago : Independent Publishers Group [Distributor] |
| Description | 192 p. ill 05.000 x 06.750 in. |
| Supplemental Content | Full text available from Business Source Complete |
| Subjects |
| Series | Great Brand Stories Ser. |
| Summary | Annotation Mark Griffiths is a self-confessed adorer of Guinness. The passion he feels can be tasted in every word of this book. This is no company history. Go with the flow and you'll find out about the people and events that have made Guinness the brand it is today. Guinness has been going strong since 1759, and I can think of very few brands of such longevity. After 250 years, Guinness continues to inspire loyalty and commitment; and still you feel there is so much more to come. Book jacket. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781904879282 |
| ISBN | 1904879284 (Perfect) Active Record |
| Standard identifier# | 9781904879282 |
| Stock number | 01258142 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |