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010 a| 2002021630;

020 a| 0805842020 (alk. paper);

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245 00 a| Persuasive imageryh| [electronic resource] :b| a consumer response perspective /c| edited by Linda M. Scott, Rajeev Batra.;

260 a| Mahwah, N.J. :b| Lawrence Erlbaum Associates,;

300 a| xxi, 436 p. :b| ill. (some col.) ;c| 24 cm.;

440 0 a| Advertising and consumer psychology;

504 a| Includes bibliographical references and indexes.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Imagery (Psychology)=| ^A7985;

650 0 a| Persuasion (Psychology)=| ^A27909;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Scott, Linda M.=| ^A590867;

700 1 a| Batra, Rajeev.=| ^A242268;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=335532;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4795113;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4795113-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/15/2017x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4795113-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/15/2017x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4795113-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/15/2017x| EBOOKz| JERESOURCE;

Persuasive imagery a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.

Other author	Scott, Linda M.
Other author	Batra, Rajeev.
Format	Electronic
Publication Info	Mahwah, N.J. : Lawrence Erlbaum Associates,
Description	xxi, 436 p. : ill. (some col.) ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Imagery (Psychology) Persuasion (Psychology) Advertising--Psychological aspects.

Series	Advertising and consumer psychology
Bibliography note	Includes bibliographical references and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2002021630
ISBN	0805842020 (alk. paper)

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

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