Health communication research measures / edited by Do Kyun Kim and James W. Dearing.

Other author Kim, Do kyun editor.
Other author Dearing, James W., editor.
Format Book
PublicationNew York : Peter Lang, [2016]
Copyright Date©2016
Descriptionvii, 309 pages : illustrations ; 24 cm.
Subjects

SeriesHealth communication ; vol. 12
Health communication (New York, N.Y.) v. 12. ^A1061181
Contents Communication competence / John Banas and Daniel R. Bernard -- Disclosure / Kathryn Greene and Amanda Carpenter -- Health beleif model / Hye-Jin Paek -- Communication in campaign evaluation / Christoper E. Beaudoin and Michael T. Stephenson -- Health Information Seeking / Z. Janet Yang and Susan LaValley -- Health literacy assessment / Shoou-Yih Daniel Lee and Tzu-I Tsai -- Media literacy / Bruce E. Pinkleton and Erica Weintraub Austin -- Opinion leader identification / Do Kyun Kim and James W. Dearing -- Outcome expectations / Seth M. Noar and Jessica Gall Myrick -- Outcome relevant involvement and hedonic relevance / Claude H. Miller -- Patient-centered communication / Melissa B. Wanzer and Melanie Booth-Butterfield -- Perceived argumetn strength -- Xiaoquan Zhao and Joseph N. Capella -- Perceived attributes of innovation / Do Kyun Kim and James W. Dearing -- Perceived message effectiveness, attitude toward messages, and perceived realism / Jounghwa Choi and Hyunyi Cho -- Perceived norms and health behavior / Nick Carcioppolo -- Planned behavior / Lee Ann Kahlor and Ming-Ching Liang -- Psychological reactance / Brian L. Quick and Tobias Reynolds-Tylus -- Risk behavior diagnosis / Craig Trumbo and Se-Jin Kim -- Risk perception attitude (RPA) framework / Erin L. Mead and Rajiv N. Rimal -- Self-efficacy / Nichole Egbert and Phillip R. Reed -- Sensation seeking / Claude H. Miller -- Social support / Stephen A. Rains -- Stigma / Mary J. Bresnahan and Jie Zhuang -- Subjective numeracy / Kerk F. Kee and Yuhua (Jake) Liang -- Uncertainty and uncertainty management / Roxanne Parrott, Rachel A. Smith, and Amy E. Chadwick -- Vested interest / Claude H. Miller and Bradley J. Adame -- Willingness to communicate about health / Kevin B. Wright
Abstract This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
Bibliography noteIncludes bibliographical references and index.
LCCN 2015023828
ISBN9781433129032 (hardcover ; alk. paper)
ISBN1433129035
ISBN9781433129025 (pbk. ; alk. paper)
ISBN1433129027
ISBN(e-book)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks R118 .H4355 2016 ✔ Available Place Hold